Why is the Internet Commercialization Running So Smoothly?

Why is internet commercialization running so smoothly? This article examines the events in the Internet access market as a window into this broad question. My focus is on four themes:

First: the commercialization of Internet access does not present many of the expected technical and operational challenges. Entrepreneurs quickly learned that Internet access business can be run commercially.

Second: Internet access is easily shaped as a technology and economic unit.

Third: customization encourages initiatives to adapt technology to new uses, new locations, new market environments, new applications, and other business areas. This goes beyond what others might have guessed by studying technology usage before 1992.

Fourth: and not insignificant, the NSF is lucky in a certain way. The internet access industry is being commercialized at the right time with the growth of the World Wide Web, a huge new technology opportunity. Apparently, the Web is evolving in market-oriented, decentralized, and independent decision-making. The “commercialization of the Internet” refers to three near-simultaneous events: the removal of restrictions by the National Science Foundation (NSF) on the use of the Internet for commercial purposes, the browser war that started with the establishment of Netscape, and the rapid penetration of tens of thousands of companies into technology-using commercial enterprises.

This event culminated in years of working at NSF to move the Internet from personal use to government-funded laboratories and university research activities into commercial hands. Enough time passes to start evaluating market performance after commercialization. Need to make such an assessment. The actual incident exceeded the expectations of the most optimistic executive at the NSF. Is this just because of luck or something systematic whose lessons illuminate the market today? Technology operated by other states often faces annoying technical and commercial challenges that prevent technology from growing rapidly. Can we learn from this incident to commercialize technology operated by other governments? Facilities for similar activities existed before commercialization, but there is reason to expect a problematic transition to commercial use.

This activity appears to have unique technical characteristics and uneconomic operating procedures that make it unsuitable in other situations. The exclusive use of the Internet by academics and researchers leads to prudent predictions that unexpected problems will increase and commercial demand may not occur. However, contrary to cautious expectations, the ISP market has three notable features. First, the market grew rapidly, attracting thousands of immigrants and large numbers of consumers, quickly reaching mass market status. Second, companies offering these services are becoming almost geographically dispersed, a distribution pattern rarely seen in new infrastructure markets. Third, firms are not satisfied with the standard menu of services offered, which indicates a lack of consensus on the optimal business model for these opportunities as well as new business opportunities. In addition to contrasting expectations, three features – rapid growth, geographic spread, and lack of solution – are not necessarily prevalent in most markets.

This technology gains economic value with inventions, investments and complementary equipment. While commercialization leads to the restructuring of Internet access to be suitable for commercial users, restructuring does not prevent proliferation or interfere with the initial growth of demand.

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Third: Internet access customization encourages the adaptation of Internet access technology to various locations, conditions, and users. It seems that the dominant business model can be implemented on a small scale and therefore at a low level of demand. This means that the technology can be used commercially at low population densities, as part of nationally branded services or geographically concentrated local services. Thus, customization shifts the functioning of technology to a new group of decision-makers who have new ideas about what to do with it. Because experiments are inexpensive, this makes it possible to adapt technologies to new uses, new locations, new market settings, new applications, and other business areas. While most of these attempts have been unsuccessful, many have been successful. This achievement goes beyond what others might have guessed when the limited use of technology by non-commercial consumers before 1992 was studied. Fourth, and not trivial, NSF is in a sense lucky. This allows the timely commercialization of the internet access industry and the growth of the World Wide Web, a huge new technology opportunity. This article is the first to develop these themes. Later, it shows a recent experience. Conclude by discussing how these themes continue to resonate today. Traditional approaches to technological advancement led many observers to be wary of Internet commercialization in 1992. To understand how these predictions went wrong, it’s important to understand the basics. Do not wait and apply now an internet connection in your houses and offices, if you are living in Malaysia then apply “Time internet” Malaysia to get the fastest internet speed at a very affordable price.

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